Australia has the potential to be the best country in the world, but we know things aren’t working the way they should. So, we decided to do something about it and AMPLIFY was born.
AMPLIFY takes a different approach – we call it AMPLIFICATION.
AMPLIFICATION goes beyond deliberation. It's about making Australians’ collective voice louder and stronger. We use deliberative techniques and tools, combined with innovative formats and processes, to help our community break through deadlocks and agree solutions for the biggest challenges we face.
Together, through AMPLIFICATION, Australians:
- SEEK out all sides of the issue.
- SHARE different points of view
- SOLVE the problems we identify
- SPARK change and make an impact
Australia’s first-ever National AMPLIFICATION on Housing
Housing matters deeply to Australians, yet meaningful solutions have stalled for decades. AMPLIFY decided it was time for action: it was time to SEEK, SHARE, SOLVE AND SPARK change on housing. We brought Australians together to answer the crucial question: How can Australians get a fair go at housing?
After months of online engagement with our community and housing experts — sharing different views on the housing crisis and seeking out the best solutions —AMPLIFY convened a nation-first housing deliberation. 100 Australians, randomly selected to be a microcosm of Australia came together to find uncommon ground on housing reform and uncover unexpected solutions to help Australians get a fair go at housing affordability, housing choice and housing security.
We had every generation covered from Baby Boomers to Gen Z. We had a complete mix of political views, housing status and backgrounds. We had people who have experienced homelessness. We had tenants and we had landlords. We experts advocating for reforms and we had experts challenging reforms.
These people had never met before - on any given day, their paths might never cross. But over two powerful days, new friendships were made, powerful stories were shared, and perspectives shifted. People walked in with strong views, and walked out with even stronger understanding.
Investors and renters actually listened to each other. YIMBYs and NIMBYs found uncommon ground. Boomers now see what Gen Z is up against, while Gen Z has a whole new respect for the generations before them.
Our reform experts, which included some of Australia’s top housing policy and industry minds, presented their cases to the community and provided the evidence behind their reforms, and the impact they may have.
This wasn’t just talk. This was everyday Australians making the tough calls—prioritising what matters and demanding action. In our national survey conducted in June 2024, 75% of Australians told us they trusted each other more than politicians to tackle the housing crisis—and based on what we saw during this weekend, they were right to do so.
The 100 participants deliberated over 13 housing reforms, shortlisted from 46 submitted by some of Australia’s foremost housing experts and industry leads. 13 real solutions to tackle one of Australia’s biggest challenges. The outcome was powerful: genuine consensus on the demand for more action on the reforms that can actually move the needle and address the housing crisis.
The 100 participants’ top housing reform demands are:
Fab Pre-Fab (Blueprint Institute) – Unlocking cutting-edge technology to build more homes, more easily.
Commuter Communities (YIMBY Melbourne) – Allowing more homes in walkable neighbourhoods near transport links.
Renters’ Rights (CEDA - Committee for Economic Development of Australia) – Greater protections to ensure renters have a place to call home.
Target 10% (Everybody’s Home) – A long-term ambition to significantly increase the proportion of social housing by 2045.
More Bang for Your Block (CEDA - Committee for Economic Development of Australia) – Making it easier to build granny flats, tiny homes, and garage conversions.
Across the wider suite of reforms, the results were resounding: over 70% of participants supported all 13 reforms on the table, covering reform to tax and immigration. You can find more information for all reforms here.
The build up is over. Now the rebuild begins.
AMPLIFY showed that Australians are ready, willing, and able to lead the way out of the housing crisis. Now it's time for governments to listen.
See our Deliberative Guide for more information on the AMPLIFICATION and our approach to housing reform.
AMPLIFY these ideas for change
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